If you think about it, it really is amazing how some people can treat socks like “just something to wear over feet” and other people can view socks as genuine and exciting possibilities for comfort, style, expression, and creativity in general. What’s more, research indicates that whacky and crazy socks actually reveal useful and meaningful insights about a human being’s character and intelligence.
Conformity is often interpreted as being a dirty word in the modern age, and yet human beings still conform countless times on a daily basis nevertheless. However, socks present a rare opportunity to shun conformity and not have to deal with the consequences at all (as long as you’re good at keeping your socks out of sight when necessary). Yet, even if a person doesn’t try to hide their flamboyant or politically driven socks, they’re mostly covered by shoes and pants anyway, so there’s still not much of chance that sock problems will result. Moreover, people who like unique socks lookout for other people (and their socks!) who think similarly—so it could even lead to true love.
Research in the Journal of Consumer Research reveals a theory that nonconformists can sometimes be viewed as being more high class and competent than conformists are. This is good news for proponents and wearers of flamboyant socks, because it means that their images are finally beginning to receive the positive acknowledgement and respect they’ve been worthy of. It seems like the common public consensus might be on the verge of shifting toward recognizing unconventional sock-wearers as being smart and successful rather than dumb and lazy. The authors of the study (Silvia Bellezza, Francesca Gino, and Anat Keinan from Harvard University) say, “We proposed that, under certain conditions, nonconforming behaviours can be more beneficial to someone than simply trying to fit in. In other words, when it looks deliberate, a person can appear to have a higher status and sense of competency.”
It turns out that people who enjoy wearing strange socks are actually demonstrating embodied cognition, which is a concept related to how clothing choices impact cognitive processes. Dr. Adam Galinsky (a social psychologist of Northwestern University) was involved with research pertaining to the way human beings think, feel and act—especially toward their socks. It was discovered that human beings enjoy conveying their uniqueness and confidence by way of their choices in socks, and this results in enhanced personal happiness for individuals. So, instead of hiding yourself in the background with plain white or black socks, step into the spotlight and provide the world with keen insight into your personality, feelings, emotions, and beliefs—by wearing some “crazy” socks!